To mark the start of North Yorkshire Police’s latest winter drink and drug drive campaign, North Yorkshire Police has released a powerful new video highlighting the devastating consequences of driving after consuming alcohol.

The video, now live on NYP’s Instagram and Facebook channels, was produced by the force in partnership with the York and North Yorkshire Road Safety Partnership. This is the second video released this year as they continue to raise awareness about the dangers of drink and drug driving.

This campaign targets men aged 17–29, as national statistics show that 90% of fatal collisions involving drink or drugs since 2014 have involved men in this age group. Why? Research suggests this demographic is more likely to engage in thrill-seeking, risk-taking, and overconfident behaviour. So, for the next four weeks, they will be the primary focus of our messaging.

On the frontline, the Roads Policing Group will work alongside officers across the force to increase patrols during peak times, such as evenings and mornings when drivers may still be over the limit.

Using intelligence-led tactics and local hotspot knowledge, officers will intercept those choosing to drink or drug drive. Marked and unmarked vehicles, along with roadside checkpoints, will be deployed to test as many drivers as possible.

If caught driving over the limit, you could face:

• Six months’ imprisonment
• An unlimited fine
• A driving ban of at least one year

The national campaign runs until Wednesday 31 December 2025.  Our local police will share updates on our social media channels throughout and they urge the public to help us by reporting suspected drink or drug drivers.

If you believe someone is about to drive under the influence, dial 999 - we will always aim to respond immediately.

Roads Policing lead for North Yorkshire Police, Inspector Clive Turner said: “As the festive season begins, we want to take this opportunity to remind everyone of the very real dangers of driving under the influence of drink or drugs. This is not just about breaking the law; it’s about preventing tragedy.

“I strongly encourage you to take a moment to watch the video we’ve produced. The message is clear: if you make the wrong choice and decide to drive after drinking alcohol, the consequences can be devastating, not only for you, but for your family, friends, and innocent road users.

“If you believe it won’t happen to you, you are mistaken. Every collision starts with someone thinking exactly that.

“And we know all too painfully what it feels like to knock on a door and tell someone their son, daughter, or loved one won’t be coming home for Christmas.

“Our advice is simple and uncompromising: avoid alcohol and drugs completely if you plan to drive. The only safe limit is none.”